Brew House records 10X growth during COVID-19 lockdown as consumers turn health conscious

Brew House is one such startup that offers certified bottled iced tea. Part of the Positive Food Ventures and founded in 2017, the company is a collaborative effort of Food Empire Holdings of Singapore and Siddharth Jain, who is also the founder of Brew House Ice Tea. Jain always harboured entrepreneurial ambitions, and he realised that ice tea had become a huge beverage category globally, amounting to $65 billion, and growing on the back of rising health concerns. Brew House is now set to launch new ice tea products – ginger turmeric lemonade and strawberry hibiscus lemonade. Brew House has been aggressively working with both smaller cloud kitchens, and hospitality brands such as Taj Palace Mumbai and the ITC Grand Bharat apart from direct online sales through their platforms. As people feel the need for an organic beverage brand that offers cleaner, healthier products, Brew House now has an enormous opportunity to sell in a space where the consumer post-COVID-19 has become very conscious about health and what they consume. “We have seen a 10x growth from the start of the lockdown to now, in August, and we hope that this will continue to rise as people become more aware of what they are eating and drinking,” Jain revealed.