MARKETING STRATEGY

A marketing strategy is a plan for reaching a specific marketing-related goal (or goals) in a focused and achievable way. It takes into consideration what your business is currently doing well and what you’re missing in regards to the objective you set, so you’re more likely to accomplish it. The marketing plan section of the business plan explains how you’re going to get your customers to buy your products or services. 

Follow us on the latest updates on marketing strategy.

Digital Marketing

Small Businesses typically do not have the time or resources to place a focus on their digital marketing or appropriately utilize social media. Our team develops a strategy and ensures that digital marketing efforts are effective by optimizing content, automating campaigns and taking industry and target audience into consideration. 
We ensure that campaigns are effectively applied to all mediums in your marketing mix, taking digital platforms into consideration.

  • Email marketing
  • Social media
  • Content marketing
  • Web and Search Engine Optimization
  • Blogging
  • Online advertising
  • Viral marketing

Our marketing team will work with you to roll out ongoing digital marketing campaigns, gaining traction and increasing your following. 

Search Engine Optimisation

Search engine optimization is key in utilizing technology to promote your business. 

Our package to you includes:

  • Keyword Analysis – Getting the right keywords is one of the most important aspects in SEO. We will help you ascertain what keywords your prospects use in search engines and adapt your site accordingly to ensure that it is your website they view.
  • Competitor Analysis -The only way to do better than your competitors is to be better than them. We will analyze your current competitor SEO strategies to ensure that the strategies you adopt will result in great website traffic.
  • Website Search Engine Friendliness -We will ensure that your website is readable by search engines, and that access to all your pages is possible.
  • SEO Copywriting, Keyword Density & Meta-Tags -We will assist your website in communicating with search engines, ensuring that it is still easy to read for all your prospects.
  • Link Building -We ensure that your website profile is of high importance when viewed by search engines, giving your website the ability to be included in more searches.

Web Development

Finsights Solutions creative team works together to develop the best results for your business. As a marketing agency, marketing managers overlook then entire design and development process to ensure that your business’ website is effective from a marketing standpoint. 

With a team of marketing managers, graphic designers, web developers and SEO specialists working together, the entire website is built with successful digital marketing in mind.

We carefully take into consideration all necessary functionalities and capabilities for your business. This ensures that the website is effective in developing a strong online presence for your business and capturing leads. 

Finsights Solutions works through the entire process: 

  1. Website page design
  2. Development
  3. Copywriting
  4. Search Engine Optimization

Lead Generation

One of the primary goals of marketing is to generate qualified sales leads – especially if the product or service is complex or technical in nature. 

Our strong strategic approach means the lead generation campaigns we develop are in line with your business and sales objectives, targeted to the right audience, expertly created by our designers and well executed and evaluated.

To have a professional Marketing Consultant develop and execute your lead generation strategy and implement it over a 12-month period would be invaluable to you in growing your business.