Mitron raises $5 million in funding led by Nexus Venture Partners

BENGALURU: Homegrown short-form video app Mitron has announced that it has raised $5 million, led by Nexus Venture Partners. Launched in April 2020, Mitron is a short-form social video app that allows users to create, upload, view, and share entertaining short videos. According to the company, it has more than 33 million downloads on Play Store and 9 billion video views per month. The company will use the new infusion of capital to accelerate its product development to increase user engagement and hire high quality talent. The company also plans to onboard a wide network of Indian content creators on the app and invest in building Mitron brand. Khandelwal said in a statement, “We have been rapidly improving our product experience and with this funding round, we plan to invest further in hiring top notch product & engineering talent that will help us build a world-class platform that can scale seamlessly.” Pratik Poddar, Principal at Nexus Venture Partners, said in a statement, “We love backing ‘product and tech-first’ entrepreneurs. We believe eventually the best product with long term thinking will win. Focus is to create a high engagement and high retention community. Then only you can be long term partners for creators.”