OLX launches franchisee model for used cars

NEW DELHI: Consumer-to-consumer marketplace OLX on Friday launched its new franchisee-led pre-owned car retail offering where dealers and consumers can buy and sell pre-owned cars. The franchise-led model which will be branded as ‘OLX Autos’ will enable dealers to become a part of OLX India’s dealer network and is an extension of OLX’s online classifieds marketplace, according to a release. As OLX exclusive partners, the dealers will leverage the OLX Integrated-Omni Channel Store experience where they will be able to retail pre-owned cars across OLX’s online marketplace as well. The new franchise-led model contributes to further strengthen OLX’s market leadership in the pre-owned car segment thereby augmenting the largely untapped and unorganised pre-owned car retail market in India. Talking about the launch of the franchise network in India, Amit Kumar, head OLX Autos India, said, “We are launching the franchise operations to cater to the growing demands to organize retail of pre-owned cars in the country. We are confident that our move into franchising will bring several entrepreneurs onto our platform. Together, we will significantly enhance the customer experience for buyers and sellers.”