ClanConnect.Ai Raises Rs 5 Crore Led By Venture Catalysts

Ai, a platform that connects influencers to brands, has raised Rs 5 crore from investors led by Venture Catalysts along with a clutch of angels including Samrath Bedi, managing director of Forest Essentials; Sandeep Aggarwal, founder, Droom. In; Aakrit Vaish, co-founder of Haptik; and Haresh Hingorani, chief creative officer, Redchillies VFX. The tech-enabled platform allows brands in the automobile, fashion, food, technology and lifestyle businesses to scale up their influencer marketing efforts by bringing discovery, management and performance analytics in one system. “At the back-end, we collaborate with individual influencers, talent hubs and agencies, bringing the supply side on one platform, connecting them to brands,” said ClanConnect CEO Sagar Pushp. “We offer 30 different parameters to quantify the suitability and reach of each influencer… along with a structured process of selecting influencers for brands,” said Kunal Kishore Sinha, co-founder, ClanConnect. “With pandemic giving a boost to digital adoption, we are confident that people-to-people marketing will become a mainstream marketing tool. We are excited to become a part of the ClanConnect.ai’s journey into a fiscally disciplined SaaS business that will solve fundamental problems of this growing industry,” said Apoorva Ranjan Sharma, president, Venture Catalysts.