Paytm First Games Relisted On Google Play Store After Weeks

MUMBAI: Paytm First Games has been relisted on Google Play Store, the gaming app of fintech company Paytm said in a blog post on Wednesday, nearly three weeks after it was taken down from the dominant app store. “While Google does not allow us to promote our ‘pro’ app on our own free app or Paytm app, we can promote it on Google and YouTube by paying hefty fees to Google,” Paytm First Games said in the blog post, referring to the practice of paid ads on Google search and its video sharing platform. “If the Paytm app promoted Paytm First Games, then Paytm app would also be violating their”policies”. The Paytm First Game app available on Play Store is a non-cash fantasy gaming platform, and its “Pro” version is only available on its website, not on the app store. The fracas began on September 18 when Google took down both Paytm and Paytm First Games from its Play Store for violating its gambling policy, which prevents any registered store app from promoting real money-based fantasy games or skill-based cashback schemes. Paytm’s payments app was restored the same day after it tweaked some requirements to fit Play Store’s policy, but Paytm First Games has only now been listed back.