Foodtech And D2C Brand, Anveshan, Raises Rs 1.12 Crore Pre-Seed Funding From Titan Capital

Foodtech company, Anveshan has raised Rs. 1.12 crore in the pre-seed funding round led by Titan Capital. Talking about the investment and the support from the Titan Capital, Aayushi Khandelwal, Co-founder, Anveshan said in a statement, “We are elated to receive this initial support and investors’ belief in our vision to replace all the unhealthy ingredients in the kitchen that have long-term health ailments with natural and quality food products. We want our customers to take pride while buying Anveshan food products as not only are they contributing to their own health but also impacting the lives of Indian farmers.” “Due to misleading advertisements and false marketing of food products, consumers have lost the feeling of trust in food brands. Customers are being deceived by such campaigns and they blindly trust what is written on the label. We want to be that brand that provides the purest and most natural kind of food with a proof of quality through our traceability solution,” Akhil Kansal, Co-founder, Anveshan, said in the statement. “We are able to see Anveshan solving quality and trust issue in food products. Even customers can trace the origin of products like A2 ghee, spices, and edible oil. Especially, a big need in urban busy population who want to be relaxed about quality of raw material being used in kitchen to remain super healthy and immune in this new world,” Bipin Shah, partner at Titan Capital said in the statement.