Pepper Content Raises $4.2 Million Led By Lightspeed India

BENGALURU: Content marketplace, Pepper Content, on Tuesday said it has raised $4.2 million as part of its Series A funding, led by Lightspeed India and angel investors across India and the Silicon Valley. According to Pepper Content, the company plans to use the funds to foray into newer content categories such as video and audio, expand into new geographies including Southeast Asia, while continuing to scale up its current product portfolio for customers and creators alike. Further, Pepper’s curated creators have generated more than 1,00,000 content pieces through the platform, earning $4,00,000 in creator fees in the first two years. “Our mission is to disrupt the entire content creation industry at scale and create a stronger, high quality, and more organised ecosystem for content creators. Imagine us being able to build virtual content teams for any company globally, by providing them a product that simplifies content operations and gives the customer the ability to strategize, create, distribute and manage all their content projects at one place,” said Anirudh Singla, co-founder, and CEO at Pepper Content. “We are proud to partner with Anirudh and his team with a vision to use the Pepper market platform to enable any company around the world to source content on-demand, with high quality, and at scale. Not only is every company a software company these days, but every company is a content company,” said Dev Khare, partner at Lightspeed India.