Wellness startup Sarva raises funding from Cutting Edge Group
Published on 29th August, 2020 | 1 min read
Yoga and mindfulness-focussed startup Sarva has raised an undisclosed amount of funding from international music provider Cutting Edge Group. The deal will enable Sarva gain access to over 20,000 minutes of music and meditation-based content provided via Myndstream, Cutting Edge’s record label, a press statement issued by the company said. Cutting Edge will also help design and manage music priorities across Sarva’s platform, the release added. According to its website, the Cutting Edge Group is an independent music publisher, financier and services provider for film and television studios, as well as production houses, gaming studios and online media platforms. The United States and United Kingdom-based group’s services also include music branding and royalty analysis. The fund raise from the Cutting Edge Group comes just a little over two months after the firm raised capital from cricketer Shikhar Dhawan. Founded in March 2016, the company’s offerings include guided meditation and interactive fitness.
