The Moms Co Raises $8 Million From Saama, DSG, Others

The Moms Co has raised $8 million from Saama Capital and DSG Consumer Partners, along with angel investors. The mom and baby care brand has raised $10 million so far including the latest round. The Moms Co works with experts across India, Australia and Switzerland to create products that are safe and natural, using ingredients that are globally accepted to be toxin-free. The brand, with its 30-product portfolio and one million transacting customers, has focused on catering to the mom and baby market – from pregnancy to postpartum and baby care. The Moms Co competes with Johnson & Johnson, Cetaphil, Sebamed, Aveeno and Himalaya across some product categories, as well as Sequoia Capital-backed MamaEarth. In a few years, The Moms Co has established a niche for natural products and trust, given its early tie-ups with maternity hospitals across the metros. “Over the last few months, we have seen an accelerated trend of moms re-evaluating their choices when it comes to the personal care products they use. They are searching for natural and safe products,” Sadani said.