WhatsApp: Battered By Lockdown, How Small Businesses Used The World's Largest Messaging Platform To Bounce Back
Finshorts | 5th Oct, 2020 | 1 min read
“For Sneha Sirivara, a Bengaluru-based entrepreneur running Sambar Stories, popular messaging platform WhatsApp has been a great way to connect with customers.Even during the pandemic, the free-to-download app has been a boon for her as it enabled her to effectively tap into a broader customer base, particularly the older generation that isn’t very comfortable placing orders online.”WhatsApp has been our main channel of contact with our. “Our groups on WhatsApp have helped us immensely in reaching out to the poor. We have created a WhatsApp group called Apni Roti Squad, which is mainly used to share the location of the roti-dispensing van so that anyone who wants to volunteer can come aboard,” says Bikash Agarwal, Founder of the social initiative, Apni Roti. “Small businesses are the heart of local communities and the engine that makes the economy go. WhatsApp cares deeply about the small business community and is playing an instrumental role in helping those across the country connect with their customers, increase sales and grow their businesses. That’s more important now than ever when digital tools can serve as a lifeline for businesses and customers to stay connected,” says Abhijit Bose, Head of India, WhatsApp. Why WhatsApp clicks?Today, despite a plethora of messaging apps available, a majority of users prefer WhatsApp over its other alternatives. Besides the mega deal, Jio Platforms, Reliance Retail, and WhatsApp also inked a deal to support small businesses on WhatsApp.
