Mask, Sanitisers, Touchless Attendance, Cure.Fit Is All Set To Restart

“The average revenue per user for offline is much higher, compared to online, but the good thing for online is that it opens a much larger pool of users,” said Naresh Krishnaswamy, head of growth at Cure.Fit. Within the country, the target is to reopen all 200 centres by January, and, may be, after the second quarter of next year, the leadership will evaluate opportunities around opening new centres again. Fit is working on a specific strategy to join hands with partner gyms and create an ecosystem, where consumers can buy a common membership for multiple centres. These centres will be affiliated with Cure.Fit, and consumers will be able to choose which centre they intend to visit for which activity. The manner in which COVID-19 has hit the local small-scale fitness centres, Cure.Fit believes these partnerships will help them get footfalls, and, in turn, help Cure.Fit expand their footprints across new geographies. Fitness enthusiasts who could not go to gyms were looking for classes online and Cure.Fit grabbed the opportunity. Now, with centres slowly opening and even with 40 percent occupancy, Cure.Fit is confident a turnaround is set to happen.